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ANALYZE: Sorting Through Your Crazy Ideas to Reach Strategic Clarity

ANALYZE: Sorting Through Your Crazy Ideas to Reach Strategic Clarity

I’m writing this on a Monday morning as I work my email to juggle a complicated week. Though I have delivered versions of my Outthinker Process program perhaps a few hundred times now and am supposed to be an expert, I realize I still need reminders. It’s so easy to lose the “strategic clarity” that comes out of the IDEAS process (Imagine, Dissect, Expand, Analyze, Sell).

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EXPAND: How to Engineer Disruptive Ideas

EXPAND: How to Engineer Disruptive Ideas

Your ability to innovate depends on your ability to conceive of new strategic options, which in turn is a function of the number and variety of stories you recognize. When you face a challenge and ask, “What does Porter’s Five Forces tell me to do?” or “What does Clayton Christensen’s Disruptive Innovation model dictate?” you end up defaulting to what others – your competitors, your peers – would do as well. Instead, use our IDEAS framework – specifically the “Expand” step – as the key to getting out of that rut.

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DISSECT: How to Reveal Overlooked Opportunities for Growth

DISSECT: How to Reveal Overlooked Opportunities for Growth

In our last blog, we argued that great strategies stem from impossible questions, typically a long-term one (e.g., Tesla’s how to create an electric vehicle the every-day consumer can afford?) and a near-term one (e.g., today Tesla’s might be how to establish the capacity to manufacture at scale?). 

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Five Shortcuts to Breakthrough Ideas

Five Shortcuts to Breakthrough Ideas by Kaihan Krippendorff

We are passionate about understanding how the strategic conversations you hold – in boardrooms or hallways – can lead to breakthrough ideas … and why so often they don’t. We have found five mistakes teams often make that tend to kill off the most exciting strategic possibilities, and we’ve come up with a way to counter each mistake, called the IDEAS framework (Imagine, Dissect, Expand, Analyze, Sell).

In this article, I share this framework with you, in addition to a special announcement about a new program we are launching this month (see below).

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Implementing Change from the Ground Up: The Power of First Steps to Create a Movement

Implementing Change from the Ground Up

I started my career in the 90s, as an external management consultant who worked on the business process reengineering aspects of large systems integrations. Our clients would spend millions of dollars reengineering the organization, but they often did not implement the changes. My personal experience reflected what research indicated: 80% of change projects fail.

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You Are Not Being Disrupted: Distinguishing Disruption from Turbulence

You Are Not Being Disrupted: Distinguishing Disruption from Turbulence

In a sun-filled boardroom overlooking lower Manhattan, I was sitting with a group of chief strategy officers for part of our Outthinker Roundtable discussion. Professor George Day, leading expert on innovation and marketing, and faculty member at Wharton Business School, shared a concept about disruption that has been infecting my thoughts ever since.