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How the Hype Cycle Can Help You Make Sense of the Future

How the Hype Cycle Can Help You Make Sense of the Future

While working on an analysis for a client, attempting to assess the key trends that will shape the future of apparel, my mind turns to how an emerging technology in any industry can rise, fall, and eventually succeed. To help understand how trends like artificial intelligence, blockchain, or big data will affect any client, we often turn to the “hype cycle.”