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Strategizing in an Agile World

Strategy-Agile-World

Strategy lasts. Derived from the title of ancient Greek government officials charged with rallying resources to fuel military campaigns, refined in China, then ported back to the West by Napoleon, the science or art of coming together to agree on a goal, and the method to achieve it, is an activity that like farming or governing or writing poetry distinguishes human from animal.

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Why Big Companies Are Killed By Small Disruptors

Why Big Companies are killed by small

Why do big companies change so slowly and die? They dramatically underestimate innovation velocity.

Innovation velocity is the speed and direction of growth that an innovation creates. Small disruptive organisations have very high innovation velocity and this is why they kill big slow incumbents.

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4 Steps to Future-Proof Your Business Model

Breakthrough Insights

Last Wednesday, in a suburban New Jersey warehouse converted into conference space and a cooking show set, I joined 80 managers assembled to discuss their company’s strategy. We had helped design the two-day experience and were at the point in the flow of the off-site when we hoped we would hear some new, breakthrough insights.

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The Secret Choice Behind Trump, Mastercard, and All Winning Brands

trump-mastercard-all winning brands

The artist who aims at perfection in everything achieves it in nothing.

  • Eugene Delacroix

In the late 1970s, Kevin Allen was sitting in a boardroom about to deliver some bad news. His client, Mastercard, would surely not respond well. But Allen is masterful at understanding markets. He understands one core concept that separates good brands from great ones. If he could get Mastercard executives to embrace this counterintuitive secret, he would set the company on a decades-long streak of wins against far larger competitors.

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Don’t Pitch To Mr. Ripp And Other Tips To Win Buy-In For Your Ideas

Pitch-to-Mr-Ripp

When it comes to pitching your employer new business ideas, few can claim a track record as impressive as Brendan Ripp’s. Brendan most recently served as group publisher of the Sports Illustrated Group, where he led the development of nearly two dozen brand extensions, including a new film production unit, a college sports vertical, consumer events for Sports Illustrated Swimsuit and most recently the launch of SI Overtime, a branded content studio. He also formed content, media and marketing partnerships with WebMD and Wired, prior to which he served as publisher of Time, Fortune and Money.