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EXPAND: How to Engineer Disruptive Ideas

EXPAND: How to Engineer Disruptive Ideas

Your ability to innovate depends on your ability to conceive of new strategic options, which in turn is a function of the number and variety of stories you recognize. When you face a challenge and ask, “What does Porter’s Five Forces tell me to do?” or “What does Clayton Christensen’s Disruptive Innovation model dictate?” you end up defaulting to what others – your competitors, your peers – would do as well. Instead, use our IDEAS framework – specifically the “Expand” step – as the key to getting out of that rut.

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DISSECT: How to Reveal Overlooked Opportunities for Growth

DISSECT: How to Reveal Overlooked Opportunities for Growth

In our last blog, we argued that great strategies stem from impossible questions, typically a long-term one (e.g., Tesla’s how to create an electric vehicle the every-day consumer can afford?) and a near-term one (e.g., today Tesla’s might be how to establish the capacity to manufacture at scale?). 

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Five Shortcuts to Breakthrough Ideas

Five Shortcuts to Breakthrough Ideas by Kaihan Krippendorff

We are passionate about understanding how the strategic conversations you hold – in boardrooms or hallways – can lead to breakthrough ideas … and why so often they don’t. We have found five mistakes teams often make that tend to kill off the most exciting strategic possibilities, and we’ve come up with a way to counter each mistake, called the IDEAS framework (Imagine, Dissect, Expand, Analyze, Sell).

In this article, I share this framework with you, in addition to a special announcement about a new program we are launching this month (see below).