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Scout, Juggle, and Ignore Technology to Out-Innovate the Competition: Lessons from CSAA

Innovation: Scout, Juggle, and Ignore Technology

Debbie Brackeen was in the “innovation” business before it was even called “innovation.” After completing her undergrad at Stanford University, she found herself in the heart of Silicon Valley. She spent her first years at Apple followed by stints at a variety of high-tech companies from HP to venture-baked start-ups. Today she is the chief strategy and innovation officer at CSAA Insurance Group, one of the largest AAA insurers in the world.

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5 Approaches To Incentivizing Innovation From P&G, 3M, Google, and More

5 Approaches To Incentivizing Innovation From P&G, 3M, Google, and More

People often ask me how to incentivize entrepreneurial behavior from within an established organization. My first answer is “stop killing it.” Leaders put so many barriers and shut doors in front of would-be internal entrepreneurs that just lifting a few barriers or leaving a few doors ajar would on their own create a momentous acceleration in their flow of innovation.

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This Key To Bettering Your Business Is A No-Brainer, But You May Still Be Missing Out

This Key To Bettering Your Business Is A No-Brainer, But You May Still Be Missing Out

It may sound boring, operational, and tactical, but your distribution plan is perhaps your greatest opportunity to magnify the potential of your business. If strategy is the answer to who, what, and how, we spend too much time debating our “who” and “what,” and we give the “how” insufficient credit.

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3 Keys to Make Your Brand Stand Out

3 Keys to Make Your Brand Stand Out

The FIFA World Cup is a great example of best-in-class brands who are trying to make an impression. This event is far more than a game that occurs every four years; it is a multi-layered event that attracts key advertisers vying for real estate on packaged items that range from Coca-Cola to Gillettte razors.  The best of the best, sparing no efforts to gain the public’s attention.