You’ve got the idea. You know it will work. If only you can move fast enough, keep up the pace of those younger, smaller startups. The opportunity should be yours but you worry that bureaucracy will slow you down.
I’d say I bat about 500. For every 1,000 goals I’ve set for myself, if I am truly honest, I’ve hit maybe 500 of them. I wanted to write a book … and I wrote a book. I wanted to build a successful investment fund … well, that’s still a work in progress. I married the woman of my dreams but I don’t (yet) have the six-pack abs of my dreams.
Thousands of years ago, hunter-gatherers huddled around campfires would share stories of the “great hunt” or battle. Our heroes in these narratives left the safety of camp, clad in leather, wielding swords, stepped into dark woods to battle a mythically large creature or enemy, and returned in glory with meat to feed a village.
Whether you come up with an idea on your own or a colleague shares it with you, you will invariably find yourself at a fork in your career road. Is this an idea worth pursuing?
Serial entrepreneur Bernee Strom has built a career thinking ahead in fast-moving markets, from electronics to television. She has served or is serving on the boards of companies like Benchmark Electronics, Hughes Electronics/ DirectTV, and Polaroid and is now the Chairman & CEO of WebTuner (www.webtuner.tv), a company that may transform how we access TV. So when we got chance to ask her how she does it, we jumped. Here is what she she had to say.
Love it or hate it, your success this year and beyond depends on your ability to shape a brand: your career’s, product’s, department’s, or company’s.