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You Are Not Being Disrupted: Distinguishing Disruption from Turbulence

You Are Not Being Disrupted: Distinguishing Disruption from Turbulence

In a sun-filled boardroom overlooking lower Manhattan, I was sitting with a group of chief strategy officers for part of our Outthinker Roundtable discussion. Professor George Day, leading expert on innovation and marketing, and faculty member at Wharton Business School, shared a concept about disruption that has been infecting my thoughts ever since.