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Download our full white paper report here: Outthinker 10 Technology March 2014

At Outthinker we follow Chicago University Professor Michael Csikszentmihalyi’s distinction of there being two types of creativity. “Little c” creativity is coming up with something new and different. But “big c” creativity changes things because it is adopted and changes the world.

As Steve Jobs put it, “Innovation is creativity that ships.”

Which is why we look with some skepticism upon many of the innumerable lists of most innovative or admired companies. Too often they pass the “this is cool” test but not necessarily the “this is going to change things” final. They are creative, but is the list’s writer to judge if they are innovative? We think that, by definition, the writer cannot.

So when we look for innovation, we look for unique strategies that are having a measurable impact on their market.

Over the last three months we assembled a massive database of over 6,300 companies, tracking 5 to 10 years of data on 105 factors including sales growth and profit margins, in order to pan from these the most competitive companies in the world today.

Download our full white paper report here: Outthinker 10 Technology March 2014

Here is our list of the top 10 in technology.

1. Apple

2. Cognizant Technologies

3. Red Hat

4. Oracle

5. Qualcomm

6. Cerner Corp

7. Akamai Technologies

8. VMWare

9. Activision Blizzard

10. Nuance Communications

Download our full white paper report here Outthinker 10 Technology March 2014 in which we lay out the details of how we calculated these scores and identify some of the key implications of this study. 

Contact us at kaihan@outthinker.com for more information.

“8Ps” of StrategyOpportunity
for Disruption
Recommended Leverage Points
Position- The farmers, individual and corporate, that you are targeting.

- The need of the agricultural industry that you seek to fill.
3- What technologies do you control that can help you tap into market
segments that you previously thought unreachable?

- What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).
Product- The products you offer, and the characteristics that affect their value to customers.

- The technology you develop for producing those products.
8- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use?

- What tools and technology could you utilize or develop to improve food quality, traceability, and

- How can you develop a more sustainable production model to accommodate constraints on arable

- What is the future business model needed to serve new differentiated products to your customers?
Promotion- How you connect with farmers and consumers across a variety of locations and industries.
- How to make consumers, producers, and other stakeholders aware of your products and services.
8- How are you connecting your product with individual and corporate farms who could utilize it?
- How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?
PriceHow consumers and other members of the agricultural supply chain pay for access to agricultural products.7- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?
Placement- How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain.9- What new paths might exist for helping consumers access the food they desire?
- How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat?
- How could you anticipate customer expectation to make products more
accessible to customers/agile supply chain?
- Have you considered urbanization as a part of your growth strategy?
- How your food satisfies the needs and desires of your customer.
- How the services you provide to agribusiness fulfill their needs.
9- Where does your food rate on a taste, appearance, and freshness
- Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs?
- What senses does your food affect besides hunger? How does your
customer extract value from your food in addition to consumption?
Processes- Guiding your food production operations in a manner cognizant of social pressure.8- How can you manage the supply chain differently to improve traceability and reduce waste?
- How can you innovate systems in production, processing, storing, shipping, retailing, etc.?
- What are new capabilities to increase sustainability (impact on the environment, or ESG) components?
People- The choices you make regarding hiring, organizing, and incentivizing your people and your culture.- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision?
- How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)?
- How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?