In past posts we have addressed proximity in business: identifying a customer and delivering the product closer to the point of demand. However, we see that proximity extends to other divisions as well.
Is a difference in seconds truly significant? In swimming and racing, seconds make all of the difference for who comes out on top. In technology, we see this same idea carried across in relation to proximity: the product moves closer to the demand. Companies that prioritize proximity are most successful, and one of these companies is Mastercard.
How did a 58-year-old company that began with hydroelectric power in Italy come to be one of the largest, most dynamic, and valuable energy companies driving humanity toward a sustainable energy future? The answer, as you will see, can be summed up as “proximity”: the creation of energy will move ever closer to the point of demand.
As I skim through the morning stock market brief, renewable energy seems to ceaselessly reappear as a prominent figure in comparison to fossil fuels. Noting on these trends, I ask myself if renewable energy could outplay fossil fuels, like automobiles outplayed horses?
In the midst of a climate crisis, innovators have recognized a need to shorten the proximity between energy production and energy use. Amongst these innovators are Elon Musk (Tesla), First Solar, Motech, and CropEnergies.