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Fabricating with Biology

Fabricating with Biology

Infrastructure and urban development have taken over the world. We are surrounded by synthetic, human-made materials that — although they provide reliable building blocks — are not always advocates of a sustainable environment. In efforts to create more...
Connecting the World Through Satellites

Connecting the World Through Satellites

When you stargaze at a clear night sky, do you ever notice any satellites? Satellites will appear like a star slowly moving across the sky and are visible to the naked eye. In the next year, spotting them may not be difficult, as hundreds of new nanosatellites will be...
Shortening Proximity in Warfare

Shortening Proximity in Warfare

In past posts we have addressed proximity in business: identifying a customer and delivering the product closer to the point of demand. However, we see that proximity extends to other divisions as well. To expound, the invisible force that has guided the evolution of...
Mastercard Masters Proximity

Mastercard Masters Proximity

Is a difference in seconds truly significant? In swimming and racing, seconds make all of the difference for who comes out on top. In technology, we see this same idea carried across in relation to proximity: the product moves closer to the demand. Companies that...
Enel as a Competitor in Renewable Energy

Enel as a Competitor in Renewable Energy

How did a 58-year-old company that began with hydroelectric power in Italy come to be one of the largest, most dynamic, and valuable energy companies driving humanity toward a sustainable energy future? The answer, as you will see, can be summed up as “proximity”: the...
“8Ps” of StrategyOpportunity
for Disruption
Recommended Leverage Points
Position- The farmers, individual and corporate, that you are targeting.

- The need of the agricultural industry that you seek to fill.
3- What technologies do you control that can help you tap into market
segments that you previously thought unreachable?

- What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).
Product- The products you offer, and the characteristics that affect their value to customers.

- The technology you develop for producing those products.
8- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use?

- What tools and technology could you utilize or develop to improve food quality, traceability, and

- How can you develop a more sustainable production model to accommodate constraints on arable

- What is the future business model needed to serve new differentiated products to your customers?
Promotion- How you connect with farmers and consumers across a variety of locations and industries.
- How to make consumers, producers, and other stakeholders aware of your products and services.
8- How are you connecting your product with individual and corporate farms who could utilize it?
- How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?
PriceHow consumers and other members of the agricultural supply chain pay for access to agricultural products.7- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?
Placement- How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain.9- What new paths might exist for helping consumers access the food they desire?
- How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat?
- How could you anticipate customer expectation to make products more
accessible to customers/agile supply chain?
- Have you considered urbanization as a part of your growth strategy?
- How your food satisfies the needs and desires of your customer.
- How the services you provide to agribusiness fulfill their needs.
9- Where does your food rate on a taste, appearance, and freshness
- Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs?
- What senses does your food affect besides hunger? How does your
customer extract value from your food in addition to consumption?
Processes- Guiding your food production operations in a manner cognizant of social pressure.8- How can you manage the supply chain differently to improve traceability and reduce waste?
- How can you innovate systems in production, processing, storing, shipping, retailing, etc.?
- What are new capabilities to increase sustainability (impact on the environment, or ESG) components?
People- The choices you make regarding hiring, organizing, and incentivizing your people and your culture.- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision?
- How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)?
- How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?