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IDEAS – Unlocking Strategic Creativity

Outthinker Process® IDEAS Workshop

Based on our book Outthink the Competition, this Outthinker workshop equips employees at all levels with the tools they need to innovate and strategize in an agile, digital, purpose-driven world to achieve superior results. Outthinker has worked with some of the most highly respected companies throughout the world to achieve strategic clarity and accelerate growth rates 100-120%.

What is it?

The Outthinker Process is a strategic and innovative-thinking workshop that helps participants  generate and select unique and intentional strategies, which we call 4th Options®, to achieve sustainable success. It teaches an easy, practical, and repeatable framework that instills company culture with a toolset and common language to address business challenges.

This workshop can be augmented with additional services to help your organization effectively execute ideas from the session, activate an internal community of strategic innovators, sustain learning, and cement mindset change in participants. The workshop can be delivered in multi-day formats in person, virtually, or through a variety of blended learning formats.

Why do you need it?

The level of performance and improvement needed today is unprecedented. To outthink and outperform the competition, leaders and their teams must address business challenges by establishing a clear picture of the destination, the current reality, and the gap between the two in a systematic and structured way. They must then generate innovative strategies, known as 4th Options, that enable the organization to close the gap in ways that the competition does not anticipate. 

Through Imagine, participants consider their desired destination. Through Dissect, they examine their current reality. Through Expand, they develop innovative 4th Option strategies to close the gap between the two. Through Analyze, they select and prioritize their best strategies. Through Sell, they learn the right tactics to enroll people in their plans. 

When leaders and their teams, individually and collectively, improve their ability to think innovatively and strategically, they also increase their capacity to produce results they really care about. This leads to the possibility of achieving extraordinary performance together with satisfaction and fulfillment for the individuals involved. 

Program Outcomes 

Participants become acquainted with the core Outthinker research and the IDEAS Framework. They then put the process and tools they learn into use on a business case or a real business challenge they are facing. Immediate application helps participants accelerate their learning of the process, helps the team develop common language to discuss strategy and innovation, and gives them a core set of tools they can use outside of the workshop in their own role. The Outthinker Process Workshop helps participants build their confidence to contribute strategic options for your organization’s innovation portfolio that are both incremental and breakthrough in bottom-line revenue growth.

The Outthinker Process IDEAS Workshop enables participants to:

  • Learn a set of strategic and innovative-thinking tools 
  • Apply these tools to an existing business challenge in their organization 
  • Apply these tools to an existing business challenge in their organization 
  • Clarify an innovative strategy 
  • Define a plan to validate and begin realizing the strategy 
  • Be ready to replicate the process to generate future disruptive growth strategies 

Who is it for? 

This highly interactive program is for individuals and teams at all levels that want to learn a robust approach to increase the rate at which they can experiment and pursue new innovative ideas in their company.It is for companies that want to create an entrepreneurial mindset and expand their portfolio of both incremental and transformational innovation options in order to drive growth in both the near and long-term. 

  • Executive teams 
  • Highpotential programs 
  • Highpotential managers 
  • Sales, marketing, and business development teams
  • Innovation groups and leaders 
  • Executives and managers responsible for growth or innovation 
  • Business unit and functional leads 
  • Chief human resource officers and their teams
  • Chief transformation officers and their teams 
  • Training and development groups 
  • Business owners and entrepreneurs 
  • Associations and member groups 
  • IT, technology, and data analytics organizations

Program Structure 

The Outthinker Process IDEAS Workshop is a hands-on session best delivered to groups of 7 to 60 participants who are interested in learning about an important aspect of how the best international companies such as AIG, ABC TV, Qurate Retail Group (QVC), United Technologies, and Microsoft continually produce innovative ideas by outthinking their competitors. 

The workshop is highly interactive and can be delivered in 2-hour, half-day, full-day, or multi-day formats. It can be delivered in person, virtually, or through a variety of blended learning formats. A common requested format is an Outthink the Competition (IDEAS) keynote followed by a 1–2-hour workshop to dive deeper into the content with a subset or full group of conference participants (ie: follow up workshop/learning track).

The Outthinker Process IDEAS Workshop is always customized for the client based on their specific needs, goals, and desired transformation for program participants.

Program Components 

  • Imagine:Focusing on a pressing issue in your business, multiple small groups of participants (5-7 people) explore ideal goals. Concretely identifying future goals helps to drive and define the right strategic question(s) to ask. 
  • Dissect: While working on the same pressing issue, participants explore the full breadth of leverage points and decide in which areas the strategy should focus.  
  • Expand: Applying successful strategies used by top-tier companies, participants brainstorm multiple potential solutions. 
  • Analyze: Sorting through the options, groups ensure that they create space to explore seemingly crazy possibilities, ultimately reaching clarity on a set of innovative ideas or their proposed strategy. 
  • Sell: Participants present ideas to the broader group, and the ideas are captured and fed back to leadership. Discussing and exploring their firm’s political landscape helps groups define the execution tools and implementation plans. 
“8Ps” of StrategyOpportunity
for Disruption
Recommended Leverage Points
Position- The farmers, individual and corporate, that you are targeting.

- The need of the agricultural industry that you seek to fill.
3- What technologies do you control that can help you tap into market
segments that you previously thought unreachable?

- What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).
Product- The products you offer, and the characteristics that affect their value to customers.

- The technology you develop for producing those products.
8- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use?

- What tools and technology could you utilize or develop to improve food quality, traceability, and

- How can you develop a more sustainable production model to accommodate constraints on arable

- What is the future business model needed to serve new differentiated products to your customers?
Promotion- How you connect with farmers and consumers across a variety of locations and industries.
- How to make consumers, producers, and other stakeholders aware of your products and services.
8- How are you connecting your product with individual and corporate farms who could utilize it?
- How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?
PriceHow consumers and other members of the agricultural supply chain pay for access to agricultural products.7- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?
Placement- How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain.9- What new paths might exist for helping consumers access the food they desire?
- How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat?
- How could you anticipate customer expectation to make products more
accessible to customers/agile supply chain?
- Have you considered urbanization as a part of your growth strategy?
- How your food satisfies the needs and desires of your customer.
- How the services you provide to agribusiness fulfill their needs.
9- Where does your food rate on a taste, appearance, and freshness
- Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs?
- What senses does your food affect besides hunger? How does your
customer extract value from your food in addition to consumption?
Processes- Guiding your food production operations in a manner cognizant of social pressure.8- How can you manage the supply chain differently to improve traceability and reduce waste?
- How can you innovate systems in production, processing, storing, shipping, retailing, etc.?
- What are new capabilities to increase sustainability (impact on the environment, or ESG) components?
People- The choices you make regarding hiring, organizing, and incentivizing your people and your culture.- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision?
- How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)?
- How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?