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Outthinker Blog

The Outthinker blog offers our take on the latest news stories, trends, and ideas in strategy. Learn real-world examples of the Outthinker strategic process along with suggestions on how to apply them to your business

Innovation

How Love Saved Macmillan

From a bright white conference room at Macmillan, we saw clouds forming. The tween romance book segment was expanding, creating an opportunity of enormous potential

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