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Outthinker Blog

The Outthinker blog offers our take on the latest news stories, trends, and ideas in strategy. Learn real-world examples of the Outthinker strategic process along with suggestions on how to apply them to your business

Innovation

The Metaverse is Here: What Does it Mean for Your Business’ Strategy?

The other night, heading home from the office before a wintry mix was scheduled to begin, I stopped by the grocery store to pick up

proximity

This Start-Up is Bringing the Power of Proximity to the Fresh Food Industry

A new year offers a reset period. An opportunity to transform our daily habits with the hope that small changes compound and, if we stick

proximity

Vertical Farming: 3 Companies Using Proximity Strategy to Bring Food Production to New Heights

On my ride up to Vermont to ski each winter, I follow a path through Connecticut, Massachusetts, and New Hampshire. While the route is mostly

Strategy

The Top 5 Topics on CSO Minds as We Close Out the Year

At Outthinker, we are fortunate to work with an incredible group of chief strategy officers of $1B+ companies that we call the Outthinker Strategy Network.

Innovation

Pizza Wars: A Case for Proximity

Every weekend, like most busy parents, I do my best to convince my three children to come out of their rooms, put down their phones,

Innovation

An Innovation Tournament Without New Ideas? Macmillan Offers a Fresh Twist

To keep up with today’s rapid pace of disruption, every company feels the pressure to innovate. Most of them, when trying to shift to an

Innovation

6 Reasons to Consider Becoming a B Corp

Last week, I moderated a discussion between a group of entrepreneurs from throughout Asia (Malaysia, China, Singapore, Philippines, etc.) and Chris Marquis, Cornell Business School

Innovation

5 Requirements for Successful Ecosystems

The idea of a business ecosystem is not new. Throughout history, partnerships and systems have formed to take advantage of efficiencies and solve problems bigger

People

Should Customers or Employees Come First?

Last weekend, my kids and I hopped into the car to pick up dinner. We were looking forward to visiting our favorite local spot, and

Innovation

Why Your Organization Needs a Shared Language to Succeed

For human beings, language is a powerful connector. We use common vocabularies to interact socially, build communities, and facilitate understanding.

Entrepreneurship

What To Do When Plan A Becomes Plan E

This morning turned into a bit of a crazy whirlwind. I had the schedule all planned out: Leave at 7:20am with my two sons, Makar

Innovation

Banking at Walgreens: Innovation at the Edge Drives Unexpected Ecosystems

In her most recent book, Seeing Around Corners, innovation and strategy expert Rita McGrath teaches leaders to spot inflection points, or major industry shifts, before

People

What Spotify Can Teach Us About Proximity

In 2006, a pair of Swedish entrepreneurs banded together to fight an ongoing problem: Piracy in the music industry was costing artists, retailers, and record

Strategic thinking

Disrupting Your Industry: Lessons From an RV Park

It’s 6:30 a.m. at the Dark Sky RV resort in Utah. I’m sitting out by the gas firepit and everyone else is asleep. The sun

People

The Core Concept That is Delighting Customers

Most evenings, when I’m not traveling, I make time to get in at least half an hour on my Peloton bike. It helps to wind

Leverage Point	“8Ps” of Strategy	Opportunity for Disruption	Recommended Leverage Points
Position	- The farmers, individual and corporate, that you are targeting. - The need of the agricultural industry that you seek to fill.	3	- What technologies do you control that can help you tap into market segments that you previously thought unreachable? - What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).
Product	- The products you offer, and the characteristics that affect their value to customers. - The technology you develop for producing those products.	8	- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use? - What tools and technology could you utilize or develop to improve food quality, traceability, and production? - How can you develop a more sustainable production model to accommodate constraints on arable land? - What is the future business model needed to serve new differentiated products to your customers?
Promotion	- How you connect with farmers and consumers across a variety of locations and industries. - How to make consumers, producers, and other stakeholders aware of your products and services.	8	- How are you connecting your product with individual and corporate farms who could utilize it? - How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?
Price	How consumers and other members of the agricultural supply chain pay for access to agricultural products.	7	- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?
Placement	- How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain.	9	- What new paths might exist for helping consumers access the food they desire? - How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat? - How could you anticipate customer expectation to make products more accessible to customers/agile supply chain? - Have you considered urbanization as a part of your growth strategy?
Physical Experience	- How your food satisfies the needs and desires of your customer. - How the services you provide to agribusiness fulfill their needs.	9	- Where does your food rate on a taste, appearance, and freshness scale? - Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs? - What senses does your food affect besides hunger? How does your customer extract value from your food in addition to consumption?
Processes	- Guiding your food production operations in a manner cognizant of social pressure.	8	- How can you manage the supply chain differently to improve traceability and reduce waste? - How can you innovate systems in production, processing, storing, shipping, retailing, etc.? - What are new capabilities to increase sustainability (impact on the environment, or ESG) components?
People	- The choices you make regarding hiring, organizing, and incentivizing your people and your culture.		- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision? - How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)? - How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?
--	--	--	--

Leverage
Point

“8Ps” of Strategy

Opportunity
for Disruption

Recommended Leverage Points

Position

- The farmers, individual and corporate, that you are targeting.

- The need of the agricultural industry that you seek to fill.

- What technologies do you control that can help you tap into market
segments that you previously thought unreachable?

- What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other).

Product

- The products you offer, and the characteristics that affect their value to customers.

- The technology you develop for producing those products.

- What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use?

- What tools and technology could you utilize or develop to improve food quality, traceability, and
production?

- How can you develop a more sustainable production model to accommodate constraints on arable
land?

- What is the future business model needed to serve new differentiated products to your customers?

Promotion

- How you connect with farmers and consumers across a variety of locations and industries.
- How to make consumers, producers, and other stakeholders aware of your products and services.

- How are you connecting your product with individual and corporate farms who could utilize it?
- How could you anticipate market and customer needs to make customers interested in accessing your differentiated products?

Price

How consumers and other members of the agricultural supply chain pay for access to agricultural products.

- What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers?

Placement

- How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain.

- What new paths might exist for helping consumers access the food they desire?
- How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat?
- How could you anticipate customer expectation to make products more
accessible to customers/agile supply chain?
- Have you considered urbanization as a part of your growth strategy?

Physical
Experience

- How your food satisfies the needs and desires of your customer.
- How the services you provide to agribusiness fulfill their needs.

- Where does your food rate on a taste, appearance, and freshness
scale?
- Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs?
- What senses does your food affect besides hunger? How does your
customer extract value from your food in addition to consumption?

Processes

- Guiding your food production operations in a manner cognizant of social pressure.

- How can you manage the supply chain differently to improve traceability and reduce waste?
- How can you innovate systems in production, processing, storing, shipping, retailing, etc.?
- What are new capabilities to increase sustainability (impact on the environment, or ESG) components?

People

- The choices you make regarding hiring, organizing, and incentivizing your people and your culture.

- How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision?
- How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)?
- How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors?