The Outthinker blog offers our take on the latest news stories, trends, and ideas in strategy. Learn real-world examples of the Outthinker strategic process along with suggestions on how to apply them to your business
Is Revel Poised to Push Electric Mobility to the Masses?
Guest post by Hari Sripathi Vehicle electrification has been a largely supply-driven innovation. There was no overarching customer desire it addressed beyond climate change. Rather,
A Burger-Making Robot Displays the Principles of Proximity
Beef, bun, lettuce, tomato, cheese … there is nothing more American than the classic burger.
Will AI and Machine Learning Facilitate the Creation of a Global Supermind?
In 2018, a famous Harvard study sought to understand which parts of the brain are responsible for creativity. Creativity, as defined in the study, is
From Photosculpting to 3D Printing: The Power of Transitional Business Models
In a 1939 photo studio, an exquisite French model sits before renowned British photographer Marcus Adams. Rather than taking her photo traditionally, he uses a
Who Will Own the Companies of the Future?
Patagonia’s purposeful transition “Earth is now our only shareholder,” wrote Yvon Chouinard. You’ve likely read the letter by now. Last week, Patagonia’s founder made an
Does Your Business Model Need a “Managed Retreat”?
Every summer, for the past 12 years, my family has visited the Hamptons. After inching our way out of Long Island traffic, the road opens
Rahimafrooz’s Fourth Option Idea
2022 has been a dark summer for Bangladesh. The country (which I’m proud to say is my mother’s home country) considered itself past a history
How Red Bull’s Unconventional Marketing Strategy Gives the Company Wings
It all began in the summer of 1982 when Dietrich Mateschitz, an Austrian salesman, found himself suffering from jet lag on a business trip. In
How to Take Advantage of the War for Talent while Talent is on Top
In the war for talent, talent is winning. Unemployment has not been this low since 1968. Employers are paying 20% compensation premiums to hire new
Taking on Innovation Antibodies
We’re all familiar with the legend of the entrepreneur. It’s a story of the creative genius who decides to fly solo and build an operation
Mastercard & the Power of Stories in Your Transformation Message
A World Beyond Cash… Former Mastercard CEO Ajay Banga’s vision of a “world beyond cash” has resonated across a decade. The concept expanded globally in
Outthinker’s 2022 Strategic Summer Reading List
Summer starts this week, at least for those Outthinkers north of the equator. If you’re anything like our team, you’ve spent the last few months
Will Web3 Make Us All “Prosumers”?
Like many inventors, Cleveland resident Charles Brush was ahead of his time. By 1888, he had constructed a 144-blade windmill in his backyard that powered
Channel 13 and the Vocabulary of Web3
Why Billy Joel confuses my kids … A few weeks ago, my wife and I took the kids to see Billy Joel at an arena
Elon Musk Bans Remote Work: The Outthinker Perspective
Earlier this week, Bloomberg confirmed news of an email to all Tesla employees. The message, sent by CEO Elon Musk, demands that everyone at Tesla is