
Outthinker Blog
The Outthinker blog offers our take on the latest news stories, trends, and ideas in strategy. Learn real-world examples of the Outthinker strategic process along with suggestions on how to apply them to your business

FLOOW2 Creates a Collaborative Ecosystem for Dutch Healthcare
One of my favorite things about the work I do is having the opportunity to interact with companies in so many different industries. Last week,

Was ‘The Slap’ the Right Move? Three Alternative Strategic Plays
It’s safe to say most of us have seen it by now. Even if you missed the Academy Awards this year, you’ve likely watched the

The Theory of the Firm: Will Individual Companies Exist 50 Years From Now?
Why do companies exist? British economist Ronald Coase’s 1937 Theory of the Firm tells us that the existence of a firm is necessary when the

How We Power: Trends & Challenges in the Energy Industry
Across many industries, the pandemic whisked the world along in an upheaval of transition. Ready or not, digital transformation pointed the way to survive, if

Switch Your Ecosystem
For an organization, selecting which business ecosystem to participate in carries weighty consequences. It can shape the core of your identity and lead to a

10 Technologies Enabling the Future of Healthcare
Early this year, I was swept back into the shuffle of domestic travel with a family vacation in Colorado, and speeches in Arizona, Florida, and

Getting to the Heart of Proximity Strategy: Lessons Learned from Mir Imran
Mir Imran is a legendary innovator. He started a career of building healthcare companies in the late 1970s and has been developing breakthrough medical innovations

How Three Companies are Using Proximity to Revolutionize Home Health Care
Strategy and design firm Artefact has a vision for healthcare in the future. Imagine: You start to notice symptoms of illness—a stuffy nose, achy joints,

10 Questions CSOs are Asking About the Future … Answered by a Foremost Futurist
Earlier this month, The Outthinker Strategy Network hosted futurist Faith Popcorn as a roundtable guest. Faith joined our community of chief strategy officers and executives

The Metaverse is Here: What Does it Mean for Your Business’ Strategy?
The other night, heading home from the office before a wintry mix was scheduled to begin, I stopped by the grocery store to pick up

This Start-Up is Bringing the Power of Proximity to the Fresh Food Industry
A new year offers a reset period. An opportunity to transform our daily habits with the hope that small changes compound and, if we stick

Vertical Farming: 3 Companies Using Proximity Strategy to Bring Food Production to New Heights
On my ride up to Vermont to ski each winter, I follow a path through Connecticut, Massachusetts, and New Hampshire. While the route is mostly

The Top 5 Topics on CSO Minds as We Close Out the Year
At Outthinker, we are fortunate to work with an incredible group of chief strategy officers of $1B+ companies that we call the Outthinker Strategy Network.

Pizza Wars: A Case for Proximity
Every weekend, like most busy parents, I do my best to convince my three children to come out of their rooms, put down their phones,

An Innovation Tournament Without New Ideas? Macmillan Offers a Fresh Twist
To keep up with today’s rapid pace of disruption, every company feels the pressure to innovate. Most of them, when trying to shift to an