The Most Important Strategic Question To Ask: What Business Are You In?

As I write this, I’m resting in an elegant second-floor hotel lobby overlooking the cobblestone streets of a pedestrian shopping district in Dublin, Ireland. Over the past 48 hours, I’ve delivered nine hours of speeches and workshops, conducted three podcasts and radio show interviews, and come to appreciate the remarkable advances Northern Europe has made to become a vibrant technology innovation hub.

The Next Financial Services Business Model

Next Financial Services Business Model

My wife knows credit cards. She has a couple, of course, but she is also the general counsel of one the world’s leading credit card companies. So, it’s enigmatic that were she old enough in the early 1970s to apply for a credit card herself, her bank would have refused to issue her one. Before 1974, most banks deemed women too high a risk unless they were married and their husbands co-signed for the card.

Why Lean Is Not Just For Startups

The world seems to have suddenly discovered a nirvana of agile prototyping. Some call it lean or lean start-up, some use human-centered design or design thinking, and you may even hear reference to agile or scrum. Whatever the name, the core message is the same: stop trying to build an idea (a business plan, product, marketing message) to perfection. Instead, conduct small experiments with your stakeholders to learn and improve.