We Decided to Stop Selling … and it Works!

We Decided to Stop Selling

For years I have been selling Outthinker: our workshops, certifications, speeches, membership, etc. And to be honest, it has felt exhausting. Waking up to long lists of tasks, burning red, overdue, people to follow up with and check in with. Long flights banging away email outreaches when I could be drafting the next chapter of a book.

What is Blockchain?

What is Blockchain

Some claim Blockchain will fundamentally change the world. Others dismiss it as hype. The truth probably lies somewhere in between. Naturally, reaching your own conclusion of what Blockchain might mean for the world, your industry, or your business requires an understanding of what it is. Here we attempt to cut through some of the noise and describe, in accessible terms, what this technology, whether transformative or hype, really is.

What the 4-Step Pattern of Innovation Can Tell us about the Future of Blockchain

4-Step Pattern of Innovation Tells about Future of Blockchain

We usually get it wrong. When trying to predict the path of innovations – which ones are hype, which ones are real, which ones will take hold, and which ones will fall out of favor – our record, as humans, is poor. We think this is because, in the study of innovation, people overlook a critical factor.

7 Strategic Openings To Innovate, Grow & Dominate (Part 1)

7 Strategic Openings To Innovations

In chess, successful players know that a strong opening can give them the advantage to win the game. In fact, studies have shown that Grandmaster chess players often draw on something entirely “un-logical” from their playbook to create an unexpected opening. This is what gives them an early competitive edge over their opponent.

EXPAND: How to Engineer Disruptive Ideas

EXPAND: How to Engineer Disruptive Ideas

Your ability to innovate depends on your ability to conceive of new strategic options, which in turn is a function of the number and variety of stories you recognize. When you face a challenge and ask, “What does Porter’s Five Forces tell me to do?” or “What does Clayton Christensen’s Disruptive Innovation model dictate?” you end up defaulting to what others – your competitors, your peers – would do as well. Instead, use our IDEAS framework – specifically the “Expand” step – as the key to getting out of that rut.

DISSECT: How to Reveal Overlooked Opportunities for Growth

DISSECT: How to Reveal Overlooked Opportunities for Growth

In our last blog, we argued that great strategies stem from impossible questions, typically a long-term one (e.g., Tesla’s how to create an electric vehicle the every-day consumer can afford?) and a near-term one (e.g., today Tesla’s might be how to establish the capacity to manufacture at scale?).