| Leverage Point | “8Ps” of Strategy | Opportunity for Disruption | Recommended Leverage Points |
|---|---|---|---|
| Position | - The farmers, individual and corporate, that you are targeting. - The need of the agricultural industry that you seek to fill. | 3 | - What technologies do you control that can help you tap into market segments that you previously thought unreachable? - What are the potential business alliances you could think about with key players in the segment to serve your customers with integrated solutions? (Serving customers with more integrated solutions example: serving farmers with fertilizers, crop protection and other). |
| Product | - The products you offer, and the characteristics that affect their value to customers. - The technology you develop for producing those products. | 8 | - What moves are your organization taking to implement Big Data and analytics to your operations? What IoT and blockchain applications can you use? - What tools and technology could you utilize or develop to improve food quality, traceability, and production? - How can you develop a more sustainable production model to accommodate constraints on arable land? - What is the future business model needed to serve new differentiated products to your customers? |
| Promotion | - How you connect with farmers and consumers across a variety of locations and industries. - How to make consumers, producers, and other stakeholders aware of your products and services. | 8 | - How are you connecting your product with individual and corporate farms who could utilize it? - How could you anticipate market and customer needs to make customers interested in accessing your differentiated products? |
| Price | How consumers and other members of the agricultural supply chain pay for access to agricultural products. | 7 | - What elements of value comprise your pricing? How do each of those elements satisfy the varying needs of your customers? |
| Placement | - How food products reach consumers. How the technologies, data, and services reach stakeholders in the supply chain. | 9 | - What new paths might exist for helping consumers access the food they desire? - How are you adapting your operations and supply chain to accommodate consumers’ desire for proximity to the food they eat? - How could you anticipate customer expectation to make products more accessible to customers/agile supply chain? - Have you considered urbanization as a part of your growth strategy? |
| Physical Experience | - How your food satisfies the needs and desires of your customer. - How the services you provide to agribusiness fulfill their needs. | 9 | - Where does your food rate on a taste, appearance, and freshness scale? - Could the services you provide to companies and farms in the agriculture industry be expanded to meet more needs? - What senses does your food affect besides hunger? How does your customer extract value from your food in addition to consumption? |
| Processes | - Guiding your food production operations in a manner cognizant of social pressure. | 8 | - How can you manage the supply chain differently to improve traceability and reduce waste? - How can you innovate systems in production, processing, storing, shipping, retailing, etc.? - What are new capabilities to increase sustainability (impact on the environment, or ESG) components? |
| People | - The choices you make regarding hiring, organizing, and incentivizing your people and your culture. | - How are you leveraging the agricultural experience of your staff bottom-up to achieve your vision? - How do you anticipate new organizational capabilities needed to perform your future strategy (innovation, exponential technologies needed, agile customer relationship, innovative supply chain)? - How do you manage your talents to assure suitable development with exposure in the agrifood main challenges/allowing a more sustainable view of the opportunities/cross-sectors? |
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