Insights

Beyond the Hierarchy: When Firms Transform into Ecosystem Brands

Conducted by Outthinker with the Generous Support of The Haier Management Institute

Beyond the Hierarchy

Overview

In January of 2022, Haier contracted Outthinker to initiate a study of Haier’s unique management model, RenDanHeYi, and, more broadly, its concept of the “Ecosystem Brand.” This white paper serves as a document meant to assemble and organize our findings in one place. It is meant for internal purposes and for selective sharing outside of Haier and Outthinker.

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